I used to be confused by this too, and realised that it’s worth looking at ready-made examples for inspiration first. There’s a whole page examples collection showing various pre-landing and landing pages specifically for the gambling vertical, and it really helps to understand how to structure sections, where to place buttons, and how to guide the user towards taking action. Thanks to this, I was able to adapt several elements to my offer, ran some small tests, and got my first clicks and leads. Now I can clearly see what works for my audience and can gradually scale up my campaigns without wasting time or money.