Basically, when you work in the IT field, you inevitably deal with different departments, including SEO. Many programmers are quite comfortable with SEO as well. Since you already have some basic knowledge, you should be able to handle website promotion too. Every SEO specialist uses their own tools, whichever they find most convenient. You can try a few and then decide which works best for you. For example, you can start with this SEO Checker: https://pr-cy.io/ . It’s relatively easy to get the hang of.
