IFA Berlin runs September 4–8, 2026, and offers real B2B value beyond product demos — supplier sourcing, retail trends, and AI insights. For VR entertainment businesses, it’s a chance to see how tech becomes a working venue format. https://b2b.anvio.com/en/blog/ifa-2026 covers dates, tickets, program highlights, and how franchise or licensing models turn trends into scalable venues. Worth reading before booking your trade visitor pass.