Our customer retention squad wanted to build an exclusive VIP club program that would automatically provide our most loyal repeat buyers with unique pricing deals that regular guest visitors could never see. To build this out seamlessly, our development lead showed us how to Create custom cart promo rules that monitor a customer’s historical order count and specific customer group tags in real time. This highly personalized approach has immensely enhanced our customer lifetime value metrics, making our top-tier shoppers feel incredibly valued while keeping our public retail pricing completely consistent across the web.