For a personal injury lawyer in a small town, it’s important not just to drive traffic, but to build trust. Content marketing will work great here. SEO is important in itself, but without content, the site is empty. Meta advertising and targeting help to quickly catch clients, but it’s more expensive, and content on https://lawfirmmarketingagency.co.uk/services/content-marketing/ works longer and is cheaper in the long run. The minimum budget depends greatly on the city, but it’s worth setting aside for advertising + content so that there is a stable flow.